BY HER & CO.

A private coaching practice for women after cancer

See what changed.
Own what comes next.

Cancer can change how you feel, how you see yourself, and what you want from life. By Her & Co. helps you make sense of those changes and figure out what comes next, on your terms.

Let’s talk →

Your body went through treatment.
Your entire life felt the impact.

Cancer treatment looks different for everyone. And while finishing treatment can be a major milestone, its effects don't necessarily end there.

There are good days. Really good days. You may feel incredibly grateful to be through treatment and getting on with your life.

And everyone assumes you're fine now. Treatment is over. You're supposed to pick up where you left off and get back to normal. Maybe you expect that of yourself, too.

But things (and you) aren't quite the same.

You might be exhausted in ways you never imagined. Your body feels unfamiliar. Work that once mattered feels less meaningful. Relationships have shifted. You're questioning things you never expected to question.

It's complicated. And it's not always easy to know what comes next.

That's where our work begins.

Approach

Pay attention.
The signals are there.

What gives you energy? What drains it? What keeps coming up? What no longer feels right?

We believe there’s a lot to learn from paying attention to what’s happening in three connected parts of your life: your body, your sense of who you are, and how you’re living and spending your time.

None of these exists in isolation. How you feel physically can affect your confidence. What’s happening in your relationships can affect your energy. A change in priorities can make you question how you spend your time.

These are the signals worth paying attention to.

Our approach starts with curiosity. Through honest conversations, guided reflection, and proprietary tools, we explore what you’re noticing, look for connections, and get clearer on what matters most to you.

Then we use what we’re learning to make thoughtful choices and meaningful changes in your everyday life.

Rolling up our sleeves together.

By Her & Co. is a one-on-one coaching practice. I work directly with a small number of women at a time, giving each relationship the attention, preparation, and care it deserves.

The work is personal, never one-size-fits-all. Through honest conversation, guided reflection, movement, and proprietary tools developed for By Her & Co., we explore what’s important to you and turn what we’re learning into action.

Tools like Your Signal Snapshot, Your Identity & Life Map, Your Next 90 Day Plan, and Your Playbook help us capture what we’re discovering, clarify priorities, and create practical ways to move forward. The tools we use depend on your needs and how we work together.

Our work follows five connected steps, but how we move through them is shaped by you.

We begin by listening. To your experience, your questions, what feels different, and what matters to you right now.

We pay attention to the signals in your body, your sense of who you are, and how you’re living and spending your time, including what energizes you, what drains you, and what keeps coming up.

We look for patterns, connections, and tensions, using thoughtful questions and practical tools to make sense of what we’re learning.

We turn those insights into priorities, decisions, and a personal plan that reflects what you want more of, and less of.

We put ideas into action, see what works in everyday life, and make adjustments as new understanding emerges.

We begin by listening. To your experience, your questions, what feels different, and what matters to you right now.

We pay attention to the signals in your body, your sense of who you are, and how you’re living and spending your time, including what energizes you, what drains you, and what keeps coming up.

We look for patterns, connections, and tensions, using thoughtful questions and practical tools to make sense of what we’re learning.

We turn those insights into priorities, decisions, and a personal plan that reflects what you want more of, and less of.

We put ideas into action, see what works in everyday life, and make adjustments as new understanding emerges.

Private coaching

Two ways to work together.

HER TIME

Private Coaching · 1 Month · Virtual or Boulder, CO

Time to think.
Space to see clearly.

Dedicated time to step away from the noise and focus on a question, decision, or turning point in your life.

We'll begin with guided reflection, then spend our time together exploring what's asking for your attention, making connections, and getting clearer on what matters most.

You'll leave with Your Signal Snapshot, a personalized picture of what we've uncovered, and Your Next 90 Day Plan, with clear priorities and practical steps to take forward.

Two ways to experience HER TIME

VirtualTwo private 90-minute coaching sessions, with guided reflection between sessions and a one-month follow-up.

Boulder in-personA private experience in Boulder combining coaching, walking, conversation, reflection, and time on your own. Includes an overnight pause, a next-morning session, and a one-month follow-up.

HER PRACTICE

Private Coaching · 6 Months · Virtual or Boulder, CO

A deeper understanding.
A more intentional way forward.

Six months of dedicated one-on-one coaching to explore what's changing, understand yourself more deeply, and make thoughtful choices about how you want to live.

We'll begin by exploring where you are today, using tools like Your Signal Snapshot and Your Identity & Life Map to understand what matters, uncover patterns, and identify where you want to focus.

Through regular coaching sessions, guided reflection, and practical work between conversations, you'll have time to experiment, navigate challenges, and put what you're learning into practice.

Along the way, we'll build Your Playbook, a personal guide to the insights, choices, and practices you want to carry forward, including your direction for the year ahead.

Available virtually or in person in Boulder, Colorado, with a coaching rhythm shaped around your needs.

Community

More ways to connect.

A dirt walking path beside a lake, with golden grasses and the foothills beyond

HER COMMUNITY · Walk & Talk

Just good company.

There’s a particular kind of comfort in being around women who understand, even when your experiences are different.

HER COMMUNITY brings women together for fresh air, good conversation, and the simple pleasure of connecting with people who get it.

No pressure to share your story. No need to find the right words.

Free community walks in Boulder, Colorado.

Next Walk & Talk

Friday, November 6

8:00 AM · Wonderland Lake Trailhead · Boulder, CO

Free to join. All paces welcome.

See you there.

You're on the list for Friday, November 6 at 8:00 AM at Wonderland Lake Trailhead. We'll email you the details.

RSVP for Friday, November 6

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Walk & Talk dates and RSVPs live on our Meetup group. Join to get every new date.

RSVP on Meetup ↗
Rosemary Calderone, founder of BY HER & CO.

Meet Rosemary · Founder, By Her & Co.

Hi, I’m Rosemary.

For more than 25 years, I’ve worked in advertising, branding, and marketing, leading teams, building businesses, and helping people grow along the way.

Some of the most meaningful parts of my career have been coaching and mentoring women, helping them navigate challenges, build confidence, and make important decisions about their careers and lives.

Then I experienced breast cancer myself.

It flipped my world upside down. There was anxiety, exhaustion, a lot of rage walking, and more questions about my life than I knew what to do with. I found myself reevaluating everything: my health, my work, my relationships, and how I wanted to spend my time.

I created By Her & Co. to bring together what I’ve learned professionally, what I’ve experienced personally, and what I believe women deserve as they navigate life after cancer.

Today, I combine my background in strategy, leadership, and human behavior with training in health coaching, meditation, nutrition, and movement. My approach is personal, practical, and grounded in getting to know the woman in front of me.

I work with a small number of women at a time because this work deserves real attention, care, and commitment.

Background & Training

  • 25+ years in advertising, branding, marketing, and executive leadership in NYC and Boulder, CO
  • Decades of coaching and mentoring women in professional settings
  • Former New York Co-Chair, IPG Women’s Leadership Network
  • Integrative Health & Wellness Coach · Institute for Integrative Nutrition
  • Meditation Teacher · Nalanda Institute
  • CrossFit Level 1 Coach · CrossFit
  • Sleep, Stress & Recovery Coach · Precision Nutrition
  • Cancer Exercise Specialist · American College of Sports Medicine (ACSM)
  • Professional Coaching · Hudson Institute of Coaching

  • 25+ years in advertising, branding, marketing, and executive leadership in NYC and Boulder, CO
  • Decades of coaching and mentoring women in professional settings
  • Former New York Co-Chair, IPG Women’s Leadership Network

  • Integrative Health & Wellness Coach · Institute for Integrative Nutrition
  • Meditation Teacher · Nalanda Institute
  • CrossFit Level 1 Coach · CrossFit
  • Sleep, Stress & Recovery Coach · Precision Nutrition

  • Cancer Exercise Specialist · American College of Sports Medicine (ACSM)
  • Professional Coaching · Hudson Institute of Coaching

Start a conversation

Let’s talk about
what’s next.

Tell me a little about yourself and what brings you here.

I’ll personally follow up to arrange a complimentary 20-minute conversation. We’ll explore what you’re looking for, answer your questions, and see if working together feels like the right fit.

Prefer to find a time now? Book a 20-minute call →

Private coaching is currently full. Join the private client waitlist and we will let you know when space opens.

Thank you.

I’ll personally follow up to arrange a complimentary 20-minute conversation.

I'm interested in

I’ll only use your information to respond to your inquiry. Please don’t include personal medical details. See our privacy policy.